Kato Shirozaemon Kagemasa, the founder of Owari Seto pottery. Abbreviated name Fujishiro. Motomichi Fujijiro II (also called Fujikuro or Fujigoro), Kagekuni Fujizaburo III (also called Usagi Shiro or Fujijiro), Masaren Fujikuro IV, Nobumasa V, Masamitsu Fujijiro VI, Motomi Kozaemon VII, Kifusa Rokunojo VIII, Kanemitsu Kuzaemon IX, Motoharu Seizaburo X, Masanaga Fujijuro XI and Mototoki Hachijuemon XII all assumed the names of their ancestors, Later, they all changed their names to Fujishiro. The name “Fujishiro” used to refer to tea caddies made by Motomichi II, or “Shinchuko.